Copy and Pasted from Tony Priddle


RE: THE 5 PRINCIPLES OF SUCCESS FOR THE ALL BLACKS -- Check this Out... "The All Blacks select on character as well as talent, which means some of New Zealand's most promising players never pull on the black jersey – considered d*******s, their inclusion would be detrimental to the whanau." NIIIIICE!!!

1. Sweep the sheds

Before leaving the dressing room at the end of the game, some of the most famous names in world rugby – including Richie McCaw, Dan Carter and Mils Muliana – stop and tidy up after themselves. They literally and figuratively 'sweep the sheds'.
Former All Black Andrew Mehrtens describes it as an example of personal humility, a cardinal All Blacks value.

Though it might seem strange for a team of imperious dominance, humility is core to their culture. The All Blacks believe that it's impossible to achieve stratospheric success without having your feet planted firmly on the ground.

2. Follow the spearhead

In Maori, whanau means 'extended family'. It's symbolised by the spearhead.
Though a spearhead has three tips, to be effective all of its force must move in one direction. Hence the All Blacks mantra 'No D*******s', a term shamelessly stolen from the Sydney Swans.

The All Blacks select on character as well as talent, which means some of New Zealand's most promising players never pull on the black jersey – considered d*******s, their inclusion would be detrimental to the whanau.

3. Champions do extra

Former All Black Brad Thorn's mantra, 'Champions Do Extra', helped him become one of the single most successful players in rugby history.
The philosophy simply means finding incremental ways to do more – in the gym, on the field, or for the team. It is much like the philosophy of marginal gains used by Team Sky.

A focus on continual improvement, the creation of a continual learning environment, and a willingness to spill blood for the jersey was at the core of Graham Henry's All Black culture.

4. Keep a blue head

Following their arguably premature exit at the 2003 World Cup, the All Blacks worked with forensic psychiatrist Ceri Evans to understand how the brain works under pressure. They wanted to overcome their habit of choking.
'Red Head' is an unresourceful state in which you are off task, panicked and ineffective. 'Blue Head', on the other hand, is an optimal state in which you are on task and performing to your best ability.

The All Blacks use triggers to switch from Red to Blue. Richie McCaw stamps his feet, literally grounding himself, while Kieran Read stares at the farthest point of the stadium, searching for the bigger picture.

Using these triggers, the players aim to achieve clarity and accuracy, so they can perform under pressure.

5. Leave the jersey in a better place

The All Blacks have long had a saying: ‘leave the jersey in a better place’. Their task is to represent all those who have come before them – from George Nepia to Colin Meads, Michael Jones to Jonah Lomu, and all those who follow suit. An All Black is, by definition, a role model to schoolchildren across New Zealand.

Understanding this responsibility creates a compelling sense of higher purpose. It's a good lesson for us all: if we play a bigger game, we play a more effective game.
Better people make better All Blacks – but they also make better doctors and lawyers, bankers and businessmen, fathers, brothers, and friends.

James Kerr is the author of Legacy: What the All Blacks Can Teach Us About the Business of Life. 15 Lessons In Leadership (Published by Constable £12.99)

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  • Imagine asking Gutho to sweep the sheds. He'd probably want an extra 150k per year or walk out in disgust if the broom wasn't a suitable brand. 

  • This is all good and well, but there's two flaws in trying to abrogate this into other scenarios, like for example an NRL club.

    1) The All Blacks are a monopoly. If young Kiwi rugby players want to play professionally, they have no choice but to do those things. That's not humility, that's towing the line. Woukd they still do it if they didn't have to ?

    2) The All Blacks dominance in a relatively shallow pool of genuinely competitive rugby national teams allows them the luxury of not picking a talented but troubled player like Cam Munster for instance. NRL clubs have no such luxury. 

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