New Naming Rights

Bankwest Stadium is no longer...A new multi-year partnership with Venues NSW for the naming-rights of Western Sydney Stadium means it will officially be called CommBank Stadium on October 1.

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  • BommCank Stadium. Nope, the same joke doesn't work.

    Sorry CommBank, we'll take your money but you're going to have to think of a name that works with a pun.

    Also, odd change given that CommBank owns Bankwest. I guess they wanted to push their major branding over one of their littler brands.

    • Yeh that's my thinking regarding CommBank. I suppose they rarely actually put their name on stadiums like major competitors do. ANZ has sponsored multiple grounds, so perhaps this is CommBank trying to ensure they're front and centre while ANZ aren't sponsoring Olympic Park.

      • Super, I think they initially saw it as a regional sponsorship suitable for Bank West and have subsequently realised that it has national presence with the events being played there.

        I wrote a seperate blog because I think there is an opportunity, The only reason I didn't attach it to this blog.

        • CommBank were trying to push their BankWest brand really hard in the last 5ish years as the "non-big-bank" alternative. Same as Westpac do with St George to try and compete with the mid-market banks (ING, Macquarie, Suncorp etc).

          With their hard rebrand in the last couple of years CommBank is trying to break into at-risk demographics via digital offerings (better app experience, trendy money management, products aimed at milleninals and Gen Z like their BNPL offering). I reckon this is probably a step to recognise that CBA is going to continue to go hard on their primary brand in the coming years as the big 4 brands get prepared for the new world of financial services with some of the big tech companies already testing the waters (Google offering loans in India, Amazon payments and lending).

          I reckon we'll see more and more of the other 3 of the big 4 branding hard back into sporting events in the same way that ANZ have for the last few years.

    • BommCank bahahaha lol

    • NB Cappy, we don't get the money, its a ground sponsorship that goes to the government. If we can get BankWest to now sponsor the team.....we get the money!

      • Why do you hate ALAND so much Pops.

  • Usually what will happen is every arm will have its own marketing budget and use it as they see fit. If they wanted to grow Bankwests profile then Bankwests team would've used their budget to put their brand on the stadium. 

    Could've been a number of reasons why the parent company has decided it's their turn to have a crack on there for a bit. Bankwests budget could've been reduced. 

  • So it's going from WankBest to Cummbank stadium 

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