Rare Sponsorship Opportunity: $1.34 Million QI Value based on 2017 figures
Author
parraeels.com.au
Timestamp
Thu 11 Jan 2018, 01:57 PM
A UNIQUE BRANDING OPPORTUNITY TO PARTNER WITH AN ICONIC NRL POWERHOUSE
This highly visible position on the bottom back of the Eels playing jersey can be a stand-alone asset or built into a package of benefits tailored to your needs.
It will deliver memorable branding and strong recall as the Parramatta Eels can deliver:
Highest average national free to air television and Foxtel Sydney rating for any Sydney sporting team in 2017
Largest membership and supporter base in Western Sydney
Largest digital audience in Western Sydney
#1 NSW NRL Club - online, mobile and app
2nd largest Facebook following by an NRL Club in NSW
Experiential behind-the-scenes opportunities
Your brand on the back of the Eels jersey will put your company in front.
“IN 2017, THE BOTTOM BACK OF JERSEY POSITION RETURNED A QI VALUE OF $1.34 MILLION!”
Nielsen, 2017
Don’t miss out! Contact Joseph Marrone Business Development Executive
Replies
I think the colours of that logo could work on our jersey.
A sticker blazoned on the back ther which says ‘peg me here’
LOL!
If ever there was an opening for Sorbent this is it. The best sponsorship marriage since OPSM and the refs
Umm ... no , we gave Bernie this big well connected mover and shaker shit for needing to resort to selling sponsorship on Gumtree after prancing around telling everyone we need to wait for the “ right “ sponsor blah blah blah .
The blatantly obvious right move last last year was to either sell off the front sponsor dirt cheap or donate it to a charity so people got used to seeing some kind of corporate identity on our jerseys whilst we enjoyed a successful season , instead he left us with a big fat reminder of the seasons gone by and the fact we couldn’t find anyone to confidently back our future by putting their name on us . Everytime I looked at that god awful “ PARRA” I thought of our prior years nightmare .
Bernie and co are out of their depth with this segment I’m sure everyone agrees now . It’s quite embarrassing how inept they are and the fact they’re trying to sell the jersey real estate in this manner is pure desperation and they quite obviously don’t have a corporate network between the lot of them . If there was ever proof that someone in sponsorship sales needed to be tappped on the shoulder it’s right fucking now .
The product and opportunity on offer are great, the problem is the club's tarnished rep with the history of failure, in-fighting and scandal. It's not easy to repair your rep from one day to the other.
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