Storm's coffee test - Recruitment

https://www.foxsports.com.au/nrl/nrl-premiership/private-ryan-craig-bellamys-coffee-test-secret-to-recruiting-stars-dragon-props-freaky-injury/news-story/48ed7d9541d922891faac40f54567ee7

Not many of us like the Storm. After 2009 we have every right to despise what they did and demand that the premiership be rightfully ours.

But since then it's undeniable that the Storm are the benchmark for bringing through a constant stream of new talent that just simply delivers week in and week out. I personally know of one young guy who went through this so this story is completely legit.

Do you think Parra is putting potential new recruits through the same rigour?

Someone suggested that its not BA's job to find new recruits but as this story goes to prove, not one player enters the Storm without Bellamy's direct involvement and approval. Not one! That's not merely some final meeting but Bellamy is involved all the way along.

It's also important to note that this isn't about attracting big names to the club. This is about identifying young talent from anywhere around the country and getting them into the club's system to debut years later. And that's done purely with a  view of building the NRL side. Not as gap fillers for QLD Cup or other lower grade endeavours. It's always for the ultimate benefit of the NRL side. 

INSIDE Melbourne’s rigorous recruitment program and the interesting test every player must pass.

BELLAMY’S ‘COFFEE TEST’ SECRET TO RECRUITING STARS

It goes beyond being a good player.

Personality plays just as big a role and Melbourne are meticulous in their research when it comes to signing a player.

Whether you’re a teen still at school or veteran of eight seasons, the process is the same.

A one size fits all method which has been responsible for the sustained success of Craig Bellamy’s NRL side.

It’s dubbed the ‘coffee test’. That of course, is if you make it that far.

“It’s pretty comprehensive the process that we go through,” Storm recruitment boss Paul Bunn told the Market Watch podcast.

“From the identification of the player through to physical specs, their skillset relevant to their position, can they play that position and what are their attributes that make them a good player in that position? Their character. We do a lot of character testing.

“In fact, it doesn’t matter what age a kid or player we’re bringing into the club, unless they sit down with Craig (Bellamy) and Frankie Ponissi, they don’t enter the club.”

They all go through it.

From newest recruit Sam Kasiano to Cameron Munster, Curtis Scott and the fullback earmarked as a potential successor for Billy Slater, Ryan Papenhuyzen.

But just because you make it to the coffee stage of the process, doesn’t mean you’ll receive an offer.

“We’re all on the same page,” Bunn said.

“We did pick up a lad once from the airport and by the time we checked him into the hotel and ready to go and meet Frank and Craig, I turned to one of my colleagues and said ‘I don’t even want to take this kid to the meeting, he’s not going to get through their coffee test’.

“And he didn’t.”

The work done before a potential signing can even meet with the Storm brains trust is intense.

Not only does Bunn and his team crunch the numbers and analyse vision but they also pull out their detective hats.

From Facebook searches to interviewing teachers or in the case of potential NRL recruits, rival NRL training staff on occasion.

“We look at passion for the game,” Bunn explained.

“Level of resilience, things like are they humble? Will they fit into the Storm team environment?

“What’s their football intelligence like, their general intelligence. It goes on and on.

“If you’re looking for younger ones, you just don’t have that projection for what that talent’s going to be. You can have a massive budget and still not get players through to the top.”

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  • The eels pick jnr sides to win jnr comps, that's why we fail.

    • This!!!!. 100% agree. Exactly my point.

      I think after so many junior titles between us, Penrith and Newcastle it's clear that this strategy is out of date.

  • What a load of dribble.....if this is the case then how the fcuk did Brett Finch pass any tests??

    • Not to mention George rose
  • Ba has gone 3 off seasons without debuting one single development player.

    His last debutant was French who was chased by umpteen clubs and was always destined for the NRL no matter which club he had chosen, and that was in 2016.

    Since then it's zero for Arthur who has the best junior system in Australia and the opportunity to pick and choose from other clubs and states.

    For mine it's very close to the final nail in Arthur's coffin because without a foundation of development players debuting or at least given a chance, Parramatta will need a decade to recover from this situation.

    No club has one a premiership with Arthur's old heads buying policy
  • So Chief, when you made your point  to the club and BA, did you get any response, as obviously your background would demand an answer

    As before, the talent coming through has been going through a similar process since BA took real charge, dont forget he had DA running massive interference early in his reign. A player that signed elsewhere was given a complete rundown on his future and what was needed etc in an interview with BA, his manager still took dollars on offer from another club who just out promised us.

    Most of us that attend junior reps are now seeing some likely NRL players about to blossom, also once Storm attracts a player there is little from other clubs trying to poach such talent and offer them overs without having to move interstate.

    Whilst there are moans that we are winning junior reps, what would the uproar be if the Eels/Panthers or Knights didn't feature, can't win I guess.

  • Chiefy already made the point on TCT as well. Word gets around!

  • Yes the Storm is successful but they have been fortunate enough to have at the club at the same time, the worlds best hooker, the worlds best fullback, and a top 3 halfback. I’m not saying they haven’t recruited very well but they have essentially had a pick of Qld players not wanted by Brisbane or Nth Qld. It’s worked out pretty well for them but there has been luck involved.
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