The Arrogance of Kevin Sheedy


An interesting article in the DT by Paul Kent today underlines, in my opinion, the massive mistake the AFL have made in appointing Kevin Sheedy as the inaugural coach of the GWS team. I know he has a revered reputation, but in reality, the guy has been the AFL's 'village idiot' for the last 6 or 7 years. His latest dribble, when asked about the NRL appointment of Nathan Hindmarsh to promote League in Western Sydney, the senile Sheedy comes back with, "I've only ever heard of Hindmarsh Stadium in Adelaide".

Now Sheedy and the AFL might think it clever to belittle one of League's most admired players and a Western Sydney favourite but its no way to win the hearts and minds of a demographic further removed from AFL than any other in the country. I bet most of you on this forum probably can't stand AFL but I'd wager you'd know and recognise their champions in the likes of Gary Ablett Jnr, Buddy Franklin and Chris Judd. Furthermore, I'm sure most of you would respect the deeds of former champions like James Hird, Nathan Buckley and the recently retired Michael O'Loughlin.

As some might know, I love AFL. It's a fast, unpredictable and yes skillful sport. Unlike many, I don't want to see the GWS side fail dismally but the AFL have to start getting a bit smart. Obviously the NRL are a little nervous - after all, the NRL have never had to bother with Western Sydney - knowing it would always remain League's most fertile and reliable nursery. But in my opinion, the AFL would be better served by abandoning it's policy of media stunts and idiotic remarks from an irrelevant and ageing man. To capture the hearts and minds of young boys and girls in Western Sydney, surely a young progressive, identifiable coach leading the way would be preferable to someone you're more likely to see in a nursing home.

I think we'd all be better off if Sheedy stuck to selling hot water systems.

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  • Totally agree! They should have pitched Tasmania! This move is less about expanding the AFL and more about eroding the NRL's powerbase!
  • Who's Kevin Sheedy?
  • Would have been classic if Hindy had said when told of this.... "Who? Kevin Shitty?"
  • Agreed, doesn't matter how much they pump into promotion - the fact is AFL is an inferior product, especially for television. It will never displace rugby league as the premier sport in NSW and Qld.

    But on your point Bourban Man, why wouldn't they have used an ex swans player or something - nobody here will identify with Sheedy - he comes across as a Victorian spruiking a Victorian game.
    • That's my point. It's obviously a publicity stunt gone horribly wrong - again due to the AFL's arrogance. The powers that be obviously believe that just because Sheedy's got a high profile in Mexico, he'll automatically be a success in Sydney.

      I know he's signed as a talent scout, but I wouldn't have minded seeing Paul Kelly get the top job, or maybe even a Paul Roos. Paul Kelly is a Swans legend, former Brownlow Medalist and a New South Welshman (born in Wagga) and Roos has spent enough time in Sydney to be familiar with the nuances of the Sydney market. But the AFL have gone with Sheedy because they know his spontaneous, eratic style when dealing with the media will generate headlines and they're obviously of the view that any publicity is good publicity - a strategy with which I couldn't disagree more.
  • I'm sick of hearing all thi dribble about a 2nd Gay F L team in Sydney. Rugby League has over 100 years of tradition out there and the AFL think they're gonna run in and take over. Wankers!! All it will do is weaken the Swans, so instead of having a half decent AFL team, Sydney will have 2 crap ones!
  • Dont underestimate the impact that this afl team in western sydney could have on league in the future. Just look at the recruitment policy of both parra and penrith in regards to junior rep teams, they a full of islanders. Dont get me wrong a lot of these kids are talented espescially outside backs but most are picked purely on physique alone and dont go on to bigger and better things. Most NRL clubs are heading down the same track but parra and penrith are ahead of the rest. The impact this could have on young anglo boys who feel they are wasting thier time trying to crack it in league because they dont fit the desired physique could be disasterest for the NRL in the future.
    • AFL in Western Sydney = NO CHANCE !!!
    • Whats stopping the Islander's taking up AFL aswell mate? Many of them are also just as naturally, if not more so, athletic than your average anglo kid. Plus your average islander has height and strength on his side aswell, which are key attributes in AFL.

      I think that whole argument is faulty. Especially considering soccer is already an option for kids to take up, which mind you is played much more heavily than league or aussie rules in Sydney, and no one has ever really seemed to care about that as a threat in the past.
      • There's nothing stopping Islanders taking up AFL blueNgold but I don't think that's the argument being forwarded by Eugene. It's not an Anglo v Islander debate, moreover, the physical demands of the codes are quite different and might, at the junior level, better suit smaller kids (which I can promise you from having played Rugby Union against Western Sydney teams) is invariably the Anglo kids.

        Buddy Franklin represents the new style AFL footballer - i.e. the sort of physical gifts more traditionally aligned with League than AFL (he's physically very similar to Greg Inglis and apparently the two have mucked around together at training and can pretty much do what the other can) so there's no reason talent the likes of Inu, Jennings, Folau et al couldn't make a successful transition to AFL - particularly if snared at an early age.
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