I follow the NFL almost as closely as the NRL and what really sets the games apart in terms of marketing are the ads for the finals series. The NRL have really short non-inspiring ads usually under 30 seconds. The NFL have ads that go for just over a minute but use the quotes of legendary super coach Vince Lombardi and an actor who plays him. Here's what I mean: And that's just one of them. There are a selection of others available to view. I just think the NRL could do a little better in marketing their brand, especially outside NSW and QLD. A similar ad maybe using someone as passionate as Phil Gould (I know people dislike his personality but if brings publicity and viewers and therefore more interest in the game I don't mind) to voice the ad or appear in it. Even something for State of Origin which has a very Superbowl feel to it. The NSWRL Vs The QLDRL: NFC Vs AFC (just not as much division has occured) At a time when the NRL is surrounded in some bad publicity ads such as these will help to put the spotlight on what truly matters and that's the game.
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Here's some of the others:
And one more: