This article comes across from TCT.....had a look at this company, they are publicly listed in Britain with a sharemarket value of over 400 million pounds. This seems to be a significant sponsorship in that they chose a single team to support.
LADbible Australia has today announced an official partnership with the Parramatta Eels NRLW team, marking the first time an independent social publisher has partnered with an NRL or NRLW team.
The landmark partnership will continue until the end of April 2023, with content integration via LADbible Australia’s sport publication SPORTbible Australia. The partnership will include SPORTbible Australia jersey branding for the Parramatta Eels NRLW kit and integration across digital and social content.
The partnership will utilise LADbible Australia’s monthly Australian reach of 13 million and global reach of over 100 million to share and elevate the stories of the Parramatta Eels NRLW team and its players.
As part of the deal, LADbible Australia will gain access to the women’s playing group, offering an exciting opportunity to work with a mix of established and new players and showcase their personalities both on and off the field. LADbible Australia will also gain access to Parramatta Eels NRLW’s official IP, allowing LADbible to embed itself within the Parramatta Eels’ inaugural NRLW competition – a uniquely exciting moment in Australian sporting culture.
The move is the first time an independent social publisher has partnered with a professional women’s sporting team in Australia, and is the first sporting sponsorship aligned to women’s professional sport for LADbible globally.
Joseph Summers, general manager at LADbible Australia, said: “We’re excited to help connect more Australian sports fans with the Parramatta Eels NRLW team, Women’s Rugby League and women’s sports and athletes more broadly through a mixture of content, storytelling and brand building. We’re proud to be sponsoring a team that is laser-focused on change, growth and people both on and off the field.
“The promotion and development of female elite sports within Australia is an important strategic direction for SPORTbible Australia over the next two years, and this ground-breaking partnership is the first important piece of that puzzle.”
Jim Sarantinos, Parramatta Eels’ chief executive officer, said: “We are thrilled to have a globally renowned platform in SPORTbible Australia partner with our NRLW program. SPORTbible Australia’s vision for enhancing the profile of our NRLW team shows their commitment to growing the women’s game which will inspire young female athletes to pursue their dreams.”
Replies
This blog was previously hi jacked.
I have cleaned it up and reinstated it because I thought/think it had some relevance if you are a Parramatta Rugby League supporter.
If you don't believe it should be on here, please say so......I would prefer that the hi jacking if it is going to happen again, is more suitable to the subject at hand.
Poppa, I'm not sure in the history of 1EE, or even the old parramattaeels forum before this one, there was ever a blog that wasn't hijacked. Maybe, we're wired for it (keeping Stockholm Sydrome out of it)?*
Ive hijacked a few in my time Hoe......no problems but this case was not pretty LOL
Youre correct Hoe, theres never been any anti hijacking rules here, blogs just take a life of their own and thats always worked great.
No moderator has the time to moderate hijacking.
Blogs just take a life of their own, no poster has rights to control over their blog, the threads belong to the people.
And nothings worse than an anal forum where posters can only talk about the topicsa at hand, that takes any heart out of a forum.
Or where the mods make the members post in cartain blogs about certain things, it wrecks forums.
A huge part of the charm of this place is banter in blogs and blogs taking a life of their own and people having a good laugh or good debate.
Also the blokes who whinge about hijacking are always the biggestr hijackers themselves lol
beautiful peice of influencing / example Snakey! lol
lol
outstanding news for parra's women playing rugby league , not a betting man but I've a gut feeling these women representing Parramatta are going to put the blue and gold on a bigger and far more reaching map out there .... let the others cry " FOUL "
More positive news and money for the club is nothing but success.
Yes, Glad to see you guys think it is significant as well.....looks like it could open up a whole supporter regime......hope our admin try and get new members out of it, if only social ones!
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