Detailed analysis of Parramatta's salary cap saga

As part of my university course I completed a rather detailed analysis of the club's response to the salary cap saga. I am studying a communications degree and as such my analysis covers the club's response in a communications sense. ie: what they did right/wrong, where they stuffed up and what they could've done to avoid the issue evolving into a crisis. The document is rather large and as such I've uploaded it as an attachment as it's simply too long to paste into this blog. It is full of industry jargon and references to theoretical communications frameworks, most of which I explain. If you just want the bare bones of it, an abstract is below. Otherwise, attached is the 3,000 word document. Any questions regarding the analysis feel free to ask.

The Parramatta Eels National Rugby League Club was involved in a crisis regarding its salary cap during the 2015 season. A review ordered by the club revealed the breaking of the salary cap for a period of years prior to 2015 with the club self-reporting to the National Rugby League (NRL). A poor communications strategy allowed the issue to develop into a crisis with the media filling the gap in official communication with rumours and innuendo. The addition of issues with marquee recruit Kieran Foran's contract and the resignation of CEO Scott Seward further contributed to the crisis. The club utilised an outdated communications model and failed to regularly update its stakeholders. The crisis could definitely have been managed better and, in fact, been prevented.

The Portable Document Format (PDF) is a file format developed in the 1990s to present documents, including text formatting and images, in a manner in…

"That's not what I'm saying. I'm saying the player market isn't as predictable as you'd think and players we'd like may be on the market suddenly, or one player moving to 1 club could trigger another player hitting the market. For example the Titans…"

"Well that's the risk we might have to take Wiz. It's all about cheap bargains mate and you won't find those paying market or above for said players."

Replies

This reply was deleted.
- SuperEel 22 November 4, 2015 at 10:23am
  
  The releasing of Hayne to the NFL allowed us to be under the cap for 2015.
SuperEel 22 November 4, 2015 at 10:37am

You can if you want to. I have no issues if the club wants to take a look at my analysis.
The Flying Wedge November 4, 2015 at 11:07am

I give it a Distinction.

I hope your lecturer is a league follower.
- SuperEel 22 > The Flying Wedge November 4, 2015 at 11:10am
  
  Actually received a High Distinction and in a strange coincidence my tutor is a Parramatta fan.
The Flying Wedge November 4, 2015 at 11:13am

That's great.
mrt_spec November 4, 2015 at 12:38pm

Recommend uploading in PDF/A standard instead of word format.

https://en.wikipedia.org/wiki/PDF/A

PDF

The Portable Document Format (PDF) is a file format developed in the 1990s to present documents, including text formatting and images, in a manner in…
- SuperEel 22 > mrt_spec November 4, 2015 at 12:43pm
  
  It's saved on my pc as a Word Doc, hence why I uploaded it as such.
- Yobz > mrt_spec November 4, 2015 at 8:53pm
  
  And viruses
nudger November 4, 2015 at 12:41pm

thanks s s e as a eels supporter i commend you for your time and effort

on a very well researched article

makes you think some of our 1 eyed eel members are more competent than than those running our club

keep up the good work son
mrt_spec November 4, 2015 at 1:21pm

That was already understood and doesn't change my recommendation.

Revision control is critical for documents that are distributed, just some friendly advice.