Rebranding the club

Now obviously this wont happen but lets play hypotheticals.After another disaster of a year and next year most likely another failure a marketing wizard decides to change the tainted brand that is the parramatta eels one that has been associated with failure and mismanagement after our last spoon now have the most spoons of all currently active clubs its decided to start agai with something new to herald a new era and a new stadium what would you choose as the new brand?

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  • I’d personally go with a line about “the West is building” and go with a theme that eels are ready to burst through soon with a premiership..... which fits us as we are 30+ years and reflects the raw will of the supporters. I’d then tie this with the “building” of the new stadium (and maybe a subtle mention of last time this happened)and finally around the “building” of western Sydney and that it’s becoming the largest growth area. I’d even tinker with the thought of having a clip of jack Gibson with his “ding dong the witch is dead” as it’s almost got that feeling now. Intersperse this with shots of our young guns, fast time motion if the stadium built. You know create an environment of expectation and unity in the eels heartland that people can get behind- that’s where it needs to start. It’s realistic and can be inspiring if done right. It says that Parra, like the area it represents is a team on the rise. I myself am from the country but any rebranding needs to start with tapping into that tribal nature of our game. Just my thoughts
  • We need a more powerful logo. Jack Gibson mentioned the Parramatta Rams and I'm with his view. It's rugby league not a fishing comp
    • So we are a bunch of sheep?

      Ram can have the connotation of a strong immovable object but especially now that most people are not close to a farm 

      a ram is just a sheep

      • rather fight off an eel than a ram

    • Nor is it a sheep penning competition. What's your point?

  • As in a new logo/name?

  • New logo, new jerseys. Bothers the fk out of me that we’re always so dedicated to paying homage to our old jerseys even though we’re a loser team with an awful loser history so have a fresh look moving forward and forget that past. Hire some graphic designers and fashion designers I’m sure there are plenty in parramatta.
  • Definitely an animal symbol, none of this storm or force shit, the only non animal name id go with is 'Brothers', i think thats a strong name and has been used before in sport but the SJW would complain its not woman inclusive.

    Probably Jack Gibsons idea of the Rams, my personal one would be the Parramatta Pigs, but the Eels is the best name imo.

    • Ey mate, da Parramatta Bruddahs sounds like a good one!

    • Brothers is owned by qld organisation who should be the next nrl licence.  They would have fans from cooloongatta to cairns and huge base of fans ready to jump onboard.  There are clubs throughout the state with strong heritage and current junior base that would not only rival but destroy the reach of any another club.  Add in sponsorship opportunities from various areas including huge number of registered clubs for funds and it is the best viable option for next nrl team.  Not many outside qld know about it but the brothers rugby league has huge reach, funds and potential.  Using it outside of qld would be a failure.

      Maybe playing out of central qld such as rockhampton or even as 2nd Brisbane team it would have most chance of success due to huge membership base from previous and existing players aross all major qld city regional centres as well as number of registered clubs for financial backing state wide.

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